How the partnership works

You bring the attraction and the guests. We bring everything the photo business needs.

Five steps from first look to a system that keeps selling — with the operational load staying on our side.

1

We analyse your attraction

Ride profile, speeds, lighting, guest flow, exit situation and sales points.

2

We define the potential

Where the capture points are, how many photos you can realistically expect, and where guests will actually buy.

3

We plan and install

Cameras, triggering, flash, server, POS and kiosk — engineered and installed by our own people.

4

The system runs

Monitored, maintained and supported by us. No operational project for your team.

5

Revenue is shared and optimised

We keep tuning capture, pricing and sales flow with you, season after season.

We only make money when the photo business works.

That is the whole point of the model. There is no system price to negotiate and no package to choose — our interest is identical to yours from day one: the system has to sell, and it has to keep selling.

PanoCloud bringsTechnology, engineering, installation, operation, support and ongoing optimization.

The partner bringsThe attraction, the guest flow, power and network, and a place to sell.

Depending on the attraction and the scope of the system, a commitment fee may be part of the agreement, refunded to you through the revenue share.

Why PanoCloud

Engineered properly, not improvised.

Every supplier writes “reliable” and “high quality”. Here is what those words actually mean on our side — with the technical facts underneath each one.

Full in-house responsibility

Software, system engineering, integration, installation and support are all ours. We do not subcontract: the people you order from are the people who show up on site — and the ones who built it fix it.

Own development, own production, own installers
Owner-run company, direct leadership involvement
300+ active maintenance & hosting contracts across all our business divisions

Outdoor and high-speed engineering

The systems are built for real attraction conditions: speed, changing light, night, snow, heat, rain, vibration and long operating seasons — not for a trade-show demo.

Powder-coated steel housings with heating, ventilation and heated front glass
Surge protection and galvanic isolation
Proven at 80+ km/h (50+ mph) and in indoor snow environments

The capture has to be right

A ride photo happens exactly once. Wrong timing, blur or an empty frame is a lost sale, so most of our engineering effort sits in that single moment.

Industrial PLC with attraction-specific trigger logic
Radar, laser, light barrier, RFID or proximity — chosen per situation
Our own high-speed flash system: rider sharp, sky and ambient light still visible — no underexposed backgrounds

Premium image quality

The photo is the product. We use professional 45 MP mirrorless camera bodies and real sports-photography optics instead of typical industrial camera quality — because guest expectations today are already higher than what a current phone delivers.

45 MP mirrorless pro camera body and lens
Electronic shutter — no mechanical shutter wear in high-volume operation
Enough resolution for clean face crops and multi-lane cropping

“Since our opening in November 2018, their product has directly generated hundreds of thousands of dollars in photo sales for our business. Over the last seven years, we have built one of the most successful mountain coasters in the industry, proudly voted the #1 coaster for four consecutive years in Pigeon Forge / Gatlinburg. In running a business of this scale, we work with a wide variety of vendors and as every business owner knows, some partners stand out while others fall short. I can confidently say that PanoCloud has been exceptional in every category – service, customer relations, quality of their product and attention to detail. As an extremely demanding business owner, I can say without hesitation that PanoCloud has consistently responded quickly and effectively to every request we‘ve made. It has been a pleasure working with PanoCloud, and I strongly recommend them to any business seeking a reliable, results-driven partner.”

Blair RetchinOwner · Rocky Top Mountain Coaster
Tennessee, USA

“Implementing the PanoCloud camera photo sales system at the Goats on the Roof Coaster has been one of our most profitable upgrades. Financially, the system paid for itself in under a year. The turnkey solution — professional installation, intuitive interface, and reliable performance — enhanced both operations and guest satisfaction immediately. Guests love the sharp ride photos, instant display on exit monitors, and easy touch-screen purchases. Within days, sales were consistent, and feedback was overwhelmingly positive. Operationally, the system is low-maintenance, with precisely triggered cameras and seamless software for image storage and POS integration. Staff can focus on guests, and reports make performance tracking simple. Digital and print options capture a wide range of buyers, increasing revenue. PanoCloud’s proactive support, software updates, and analytics make the partnership valuable beyond installation. Overall, the PanoCloud system has become a cornerstone of our guest experience and a proven profit center — highly recommended for any attraction.”

Ross OgleOwner / Manager · Goats on the Roof of the Smoky Mountains
Tennessee, USA

“Thanks to the excellent image quality and high reliability, we were able to significantly increase our previous photo sales. The investment paid for itself within a few months. We recently chose a new ActionPhotoCam from PanoCloud. From consulting through installation to commissioning, we were supported extremely competently. In PanoCloud we have found a competent partner for a long-term cooperation.”

Ing. Manfred MayerHead of IT · Kitzsteinhorn – Gletscherbahnen Kaprun AG
Salzburg, Austria

“Operation is very simple, PanoCloud’s customer service is first-class and the image quality is excellent. Our visitors love the personal photo souvenir of their experience. With the photo boxes at the alpine coaster and the Flyline on the Rittisberg, we and our guests have a lot of fun. A big thank you to the whole PanoCloud team for the great support and cooperation — highly recommended!”

Hans-Peter SteinerMarketing · Erlebnis Rittisberg
Ramsau am Dachstein, Austria

“The Action Photo Cam delivers outstanding images that delight our guests. The image quality is impressive and the kiosk is intuitive and easy to use. Our experience with the Action Photo Cam and PanoCloud has been consistently positive.”

Roland LanzingerCIO – Head of IT · 3 Zinnen Dolomites
South Tyrol, Italy

“The system works flawlessly. Customer service is very committed, during commissioning as well as troubleshooting. The system is low-maintenance and requires no additional staff. We at Sommerrodelbahn Koglhof are very satisfied with the partnership.”

Michael TiefengraberOwner · Sommerrodelbahn Koglhof GmbH
Styria, Austria

“April was the first full month with the photo box and the numbers exceeded our expectations by far! Thank you for the great support.”

Igor TerzariolManagement · Leitner Seilbahn Berlin GmbH
Berlin, Germany

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What “properly engineered” means

The part nobody photographs for a brochure.

Every ride photo system looks the same in a brochure. Walk up to the pole, open the cabinet, and you know within ten seconds which one will still be selling photos in five years — and which one will be a service call on the busiest weekend of your season. Two comparisons, photographed on site, left exactly as we found them. Look for yourself.

Other ride photography systems, as found on site PanoCloud installations

01

At the ride: flash, camera and the pole

A ride photo is one moment, one chance, one sale. The rider comes past at 60 km/h, the flash fires, the shutter opens — and either you have a photo somebody wants to pay for, or you have nothing. What hangs on that pole decides which one it is.

Other ride photography system: plastic boxes and a consumer floodlight on a painted wooden post — Other ride photography systemLook at it. A plastic box for the camera. A garden floodlight for the light. Six boxes on a painted wooden post, held together with cable ties. Every one of those loose cables is a failure waiting for the busiest Saturday of the season — and every flat, half-lit photo it produces is a guest who walks straight past the kiosk.

PanoCloud PhotoFlash and PhotoCamera on one engineered bracket with a stainless cabinet below — PanoCloudPhotoFlash and PhotoCamera on one engineered stainless bracket, both aimed at exactly the same point on the track. Steel housings, heated glass, one cable run in conduit, one cabinet. Built to do one thing — take the photo your guest actually wants to buy — and to keep doing it, season after season, without anyone climbing the pole.

The lightA floodlight lights the rider like a car park at night. Flat, harsh, and the background goes black.Our own high-speed flash freezes the rider and keeps the sky, the scenery and the ride lighting in the frame. That is the photo that gets bought.

The glassUnheated glass behind a sheet-metal hood. First cold morning, first patch of fog: condensation on the lens, and every photo that day is soft.Heated front glass, heating and ventilation in a powder-coated steel housing we build ourselves. Clear at −20 °C, in fog, in rain — because the best camera in the world only ever photographs through what is in front of it.

The mountSeparate brackets on a wooden post. Nothing aligned, nothing serviceable, and everything moves when the wind does.Stainless mounts on a steel pole, aligned once and locked. Ten seasons of wind, sun and ice later, the photo still lands exactly where it should.

02

The cabinet: power, protection and control

Here is the part nobody shows you — and it is the part that matters most. Cameras almost never kill a ride photo system. Cabinets do. One power spike, one wet cable, one timer that quietly failed, and the system is dark, the kiosk is empty, and nobody knows until a guest asks why there is no photo.

Other ride photography system: cabinet with a consumer UPS and loose power bricks — Other ride photography systemA consumer UPS on the cabinet floor. Loose power bricks. No surge protection, no strain relief, no monitoring. On systems like this, a plug-in timer in an outdoor socket is often the entire control layer. This is not a system. It is a collection of parts waiting for the first thunderstorm.

PanoCloud control cabinet with industrial PLC, DIN-rail power supplies and surge protection — PanoCloudIndustrial PLC, protected circuits and defined sensor interfaces in our own control cabinet.

PowerLoose power bricks and a consumer UPS. The first lightning strike within a kilometre takes the whole thing out — and the photo revenue with it.DIN-rail power supplies, surge protection and galvanic isolation, integrated from day one — not retrofitted after the first outage. Long outdoor cable runs are exactly where systems die. Ours are built for exactly that.

ControlA mechanical timer plug decides whether the system is on. Nobody decides whether it is working.An industrial PLC with trigger logic written for your attraction. Same result on installation day, on a Saturday in August, and at 80 km/h in the dark.

Knowing it runsYou find out the system is down when the photos are missing — after a full day of lost sales.Every system reports its own state to us around the clock. Remote diagnostics, labelled terminals, and most of the time we have fixed it before your team has noticed anything.

You do not have to take our word for any of this. Next time someone offers you a ride photo system, ask to see the pole and open the cabinet. Then compare it with these two photos. That is the whole pitch.

Drawn before it is built

Every housing starts as a CAD model in our own engineering.

Mechanical design, electronics and software in-house, built in our own production, installed by our own people. The mount on the pole matches the drawing — and a spare part still fits five seasons later.

Shahdag Mountain ResortAzerbaijan · zipline, two-camera capture unit on the launch tower

CAD model of a PanoCloud two-camera capture unit: two camera housings, two flash housings, brackets and sensor mounts — **Drawn**CAD model · two-camera capture unit

The same two-camera capture unit installed on the lattice mast of the Shahdag zipline, Azerbaijan — **Built**Shahdag, Azerbaijan · the same unit on the zipline tower

Success Stories

Solved on site. Selling every day.

A selection from 90+ systems: night rides, 80+ km/h, parallel lanes, a live haunted house, the sun straight in the lens — and a working photo business at every one of them.

Rocky Top Mountain Coaster night ride photo

Mountain Coaster · Tennessee · since 05/2025

Night rides that still show the coaster

Challenge: Sharp night ride photos while fully showing the coaster’s premium lighting — something short shutter speeds normally cannot deliver.
Solution: Additional sensor logic captures long-exposure backgrounds during ride gaps; AI/GPU processing merges them with the high-speed rider frame.

20%+conversion

Pigeon Forge Racing Coaster: two riders side by side in one VS photo with both speeds

Mountain Coaster · Tennessee · since 07/2026

Two lanes, one race, one photo

Challenge: Two parallel lanes where guests race each other. They ride at different speeds, so they pass the camera at different times — yet the two rivals have to end up side by side in one picture.
Solution: One camera per lane, each with speed measurement — the race needs no extra hardware. The server knows which two riders set off together, matches them despite the time offset and builds a “VS” photo with both speeds. Guests buy their own photo or the shared race photo. The second capture point further down the track is there because we wanted a second photo spot, not because the race needs it.

23%conversion

Kotor Cable Car alpine coaster: rider in front of the Bay of Kotor at sunset

Alpine Coaster · Montenegro · since 07/2026

Into the sun, with the sea in the shot

Challenge: The best view on the track is the Bay of Kotor, so the camera has to face the sea. There the sun sits right behind the guests and the water throws its light back into the lens — hard light for a sharp, well-exposed rider photo.
Solution: A camera with extremely high dynamic range, developed for exactly this position. Exposure adjusts automatically through the day, from morning sun to sunset, so guests and the sea behind them hold up in the same frame.

Dawn to duskwell exposed in any light, automatically

Wiener Looping roller coaster ride photo

Roller Coaster · Austria · since 11/2025

92% drop, 80+ km/h, day and night

Challenge: Perfectly sharp riders at the peak adrenaline moment — with enough resolution left for high-quality face crops.
Solution: Precision-triggered high-resolution mirrorless system engineered for extreme speed and all-weather operation.

34%conversion

The Scream Experiment haunted house: a boy screams as an actor in a black veil appears

Haunted House · Texas · since 07/2026

Live scares, perfectly timed

Challenge: A haunted house is the opposite of a coaster. On a coaster every guest passes the same spot at the same speed; here nothing stays the same — actors move, scenes change, every group walks through differently. The photo has to be taken at exactly the right moment: the scare.
Solution: Triggering built for a live show instead of a fixed track, timed to the scene so the camera catches the guests’ reaction as it happens. Lighting and exposure tuned for dark, constantly changing scenes, so every shot is sharp and usable.

Live showfully automated photos

Indoor Snow Slide · Tennessee · since 11/2024

Eight lanes, two cameras

Challenge: Eight parallel lanes with fast sleds indoors. One camera per lane was not economically viable — but every capture still had to be lit and sharp.
Solution: 45 MP cameras covering four lanes each, multi-sensor triggering, synchronised multi-flash and AI-driven auto-cropping per rider.

4 lanesper camera

Natur-Bobbahn Berlin: two girls with their arms up on the mountain coaster

Mountain Coaster · Germany · since 04/2026

A success from day one

Challenge: Not every success story needs a technical challenge. Here the goal was to get the most out of a strong location right from the start.
Solution: The complete PanoCloud system from a single source, tailored to the track and to the way guests walk to the sales point. The numbers have thrilled us and our partner since day one — today Berlin is one of our most successful locations.

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Multi-lane auto-cropping

One shot. Every guest gets their own photo.

A high-megapixel capture covers several lanes at once. Server-side AI detects each guest and cuts a ready-to-sell image per rider — which is what makes multi-lane attractions economically viable at all.

1 — Capture

Single capture covering four snow-tubing lanes with one rider in each lane

2 — Auto-crop per rider

Auto-cropped rider photo, lane 1 — Lane 1

Auto-cropped rider photo, lane 2 — Lane 2

Auto-cropped rider photo, lane 3 — Lane 3

Auto-cropped rider photo, lane 4 — Lane 4

Single lane — one 45 MP frame

Four riders on a roller coaster captured in one frame

Face crop per guest

What we can cover

If guests move fast and smile, there is a photo business in it.

Every attraction has its moment. For each one, three things matter: where the sellable moment happens, where the camera goes, and what the guest takes home. Show us your attraction — we will tell you where the photo business is. Open a category to see where the sellable moment happens.

Cameras at high-speed turns, drops or scenic sections catch guests exactly where the action is strongest. The result is a photo that combines speed, emotion and the location itself — a picture nobody could take themselves, from rides that are already happening.

Best moments: Fast corners, drops, bridges, scenic sections.
Camera position: On the outside of a fast corner, at a steep section or on a bridge. Several cameras along the track where the ride has more than one strong moment.
Guests get: Speed, facial expression, the full sled, the people they rode with — and enough of the landscape to know exactly where it was taken.

We position cameras where guests react whether they want to or not — the first drop, the launch, the inversion, the airtime hill. Automated triggering catches every train at the right moment and turns a few seconds of adrenaline into something guests take home.

Best moments: First drop, launch exit, inversions, airtime hills.
Camera position: Wherever train position and guest reaction are predictable. Angles can target a full row, a single car or several cars, depending on the layout.
Guests get: Peak reactions, exactly where acceleration, airtime or surprise hits hardest.

Guests in mid-air, during a jump or crossing a signature obstacle — captured without interrupting the experience, without a photographer, without anyone having to stop.

Best moments: Mid-air on the line, landings, jumps, signature obstacles.
Camera position: Side-on along the zip line, near the landing or start, or aimed at one standout obstacle. On long lines a longer focal length isolates the guest against the landscape.
Guests get: Height, speed, the landscape — and themselves hanging in the middle of it.

That is exactly why ride photography works so well on slides. Cameras capture guests at the splash, in a fast corner or in the final run-out — producing images that would otherwise simply not exist.

Best moments: Splash zones, visible curves, slide exits, the run-out after a high-speed section.
Camera position: Where body position and facial expression become visible at the same time — usually a curve, the exit or the splash zone.
Guests get: The splash, the face, the whole group in the tube or raft.

Automated cameras at jumps, berms or signature trail sections capture riders at exactly the point where the photo looks best. Every lap is another sellable image.

Best moments: Jumps, berms, drops, wallrides, fast trail sections.
Camera position: A repeatable line where riders naturally pass through the same photo zone, lap after lap.
Guests get: Full bike and rider, style, airtime, speed — and enough trail to prove where they rode it.

From action shots on the run to automated photo points around gondolas, chairlifts and viewpoints — we put cameras where guests pass anyway, and combine the attraction with the destination itself.

Best moments: Jumps and steep sections on the run, lift entries and exits, scenic viewpoints.
Camera position: On the run at a jump, steep section or recognizable turn. Around lifts at entries, exits or viewpoints where guests slow down and are easy to identify.
Guests get: Ski and snowboard action, the group, the mountain — a memory tied to the place itself.

Dark rides, kart tracks, indoor coasters, trampoline parks, simulators — indoors we control camera angle, lighting and trigger point precisely, and capture every guest at the strongest moment of the experience.

Best moments: Race duels, drops and turns, jumps, any defined action zone.
Camera position: Fixed positions with controlled lighting and trigger points — the most predictable setup of all.
Guests get: Reaction, competition, speed and group moments with a consistent, polished look.

For cruise ships, resorts and large attractions, ride photography does not stop at one camera. Multiple photo points — on board, across the resort or throughout the park — connect into one system: guests collect photos across every experience, you run it as one photography operation.

Best moments: Attractions, gangways, viewpoints, activity areas, entertainment zones.
Camera position: Multiple photo points distributed across the ship, the resort or the park, connected into one system rather than run as separate installations.
Guests get: Not one ride but the whole journey — and one place to find and buy all of it.

Different attractions. Same principle.

We find the moment guests would actually want to remember, put the camera where that moment happens and automate everything around it — capture, processing and sales. One camera on a mountain coaster or twenty photo points across a resort: the goal is the same. Great guest memories, and new revenue from experiences that already exist.

Every attraction has its moment. We find it, capture it and turn it into revenue.

Show us your attraction

Our systems

Three components. One photo business.

Every system is built from the same three engineered components — capture at the ride, sale at the exit, and a self-service photo point wherever the view is the product. Combined per attraction, built and serviced by us. That is why we can commit to running it for years, not just to installing it.

PanoCloud PhotoFlash and PhotoCamera on a stainless bracket

PanoCloud PhotoPrinter self-service kiosk

PanoCloud PhotoSpot self-service photo point

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Component 01 · Capture

PhotoFlash & PhotoCamera

The capture unit on the ride

The part that decides whether a photo sells.

Everything this site says about image quality happens right here. A 45 MP mirrorless camera with real sports optics, our own high-speed flash and a housing we build ourselves — on one engineered bracket, aimed at the one point on the track where your guest looks best. It fires once. The frame it delivers is the product.

45 MPsensor

80+ km/hproven capture speed

1 bracketflash and camera aligned

Component 02 · Point of sale

PhotoPrinter

The self-service kiosk at the ride exit

Where the ninety seconds after the ride turn into revenue.

Photo revenue is decided in the ninety seconds after the ride — while the adrenaline is still there. The PhotoPrinter stands exactly in that window: guests find their photo in seconds, see it on screen and buy it, digital or as a lab-grade print. No counter, no staff, no queue. Rugged, heated, ventilated, and open whenever the attraction is.

Secondsfrom ride to photo on screen

Print + digitalboth products, one kiosk

0 staffrequired to sell

Component 03 · Photo point

PhotoSpot

Self-service photo point for scenic locations

The photo business does not have to stop at the ride.

The summit viewpoint, the top station, the spot where every guest already takes a selfie — the PhotoSpot turns it into a second product. Guests trigger their own photo with the view behind them, see it immediately and buy it on the spot or via code later. No photographer, no staff — and it runs on the same server and the same sales flow as your ride photos.

Self-triggeredguests take the photo

1 systemshared with the ride photos

Any viewpointsummit, station, landmark

Combined per attraction — three typical setups

Mountain coaster

One or two capture units at the fastest corner or the scenic section, one PhotoPrinter at the exit.

PhotoFlash & PhotoCamera ×1–2PhotoPrinter

Multi-lane snow slide

One 45 MP capture unit per four lanes, AI auto-cropping per rider on site, one PhotoPrinter for all lanes.

PhotoFlash & PhotoCamera per 4 lanesPhotoPrinter

Cable car & summit

A PhotoSpot at the viewpoint, the PhotoPrinter at the station — one photo business across the whole mountain.

PhotoSpotPhotoPrinter

Technology

Short version: we own the whole chain.

Capture, triggering, processing, point of sale and operation. Five components — each one engineered, built and supported by the same team.

The photo is the product.

Guests judge a ride photo against the best image they have ever seen of themselves — and their expectations are already higher than what a current phone delivers. That is the bar, so we build the capture side around image quality rather than around what is cheap to integrate.

45 MP professional mirrorless camera bodyFull-size sensor and real sports-photography optics instead of typical industrial camera quality — uneven exposure, blown highlights and unnatural colour are the usual result there.
Electronic shutterNo mechanical shutter wear in high-volume operation. A system shooting hundreds of thousands of frames per season cannot depend on a wearing part.
Our own high-speed flash systemFreezes the rider while the sky, the lighting and the surroundings stay visible. No underexposed backgrounds, no flat black night photos.
Rapid precision autofocusFocus on the rider, not on a fixed point the rider happens to pass through.
Outdoor housing built in-housePowder-coated steel, heating, ventilation and heated front glass — designed and manufactured by us, so it fits the camera instead of the camera fitting a generic box.

45 MP mirrorless camera inside a PanoCloud outdoor housing — 45 MP mirrorless body and lens inside our own climate-controlled outdoor housing.

A ride photo happens exactly once.

There is no second attempt. If the trigger fires 80 milliseconds late, the frame is empty, the guest is cut in half or the moment is gone — and that is a sale lost for good. This is where most of our engineering effort sits.

Dedicated trigger control unitPurpose-built for high-precision capture workflows rather than a relay wired into whatever was already on site.
Industrial-grade PLCDeterministic, repeatable triggering that behaves the same on a Saturday evening in peak season as it does on installation day.
Sensor type chosen per situationRadar, laser, light barrier, RFID or proximity — selected for the ride profile, the speed and the environment, not applied as a default.
Attraction-specific trigger logicRide gaps, multiple lanes, varying vehicle lengths and night operation are handled in the logic, not left to chance.
Surge protection and galvanic isolationIntegrated, not retrofitted. Outdoor attractions and long cable runs are exactly where systems die.

PanoCloud control cabinet with industrial PLC — Industrial PLC, protected circuits and defined sensor interfaces in our own control cabinet.

Processing stays on site.

Photos have to be ready before the guest reaches the exit. That means local processing power — not a round trip to a cloud that depends on the park’s uplink being healthy on the busiest day of the year.

On-premise server architectureHigh-performance hardware in the park. Capture and sales keep working even when the internet connection does not.
GPU/CPU accelerationUltra-fast image processing so photos are available for sale within seconds of the ride ending.
AI auto-cropping and multi-lane processingApplied where the site actually calls for it — one high-resolution capture becomes an individual, ready-to-sell photo per rider.
Integrated UPSPower dips do not take the photo business down with them.
Optional dual-server redundancyEnterprise-grade setups for systems where an outage is not acceptable.

One capture in, individual ready-to-sell photos out — processed on site, in seconds.

The sale happens where the excitement is.

Photo revenue is decided in the ninety seconds after the ride. If the guest has to walk somewhere, queue, or remember a code for later, most of the potential is already gone.

Outdoor self-service kiosk and printerPlaced where an immediate exit sale is the best solution. Rugged and unstaffed, placed wherever the exit of the attraction is.
Lab-grade instant printingProfessional print output on the spot — the physical photo is still the strongest impulse product we have.
Integrated image searchGuests find their own photos in seconds — no need to scroll through strangers.
Optional pre-purchase flowBought before the ride, linked automatically to the guest’s account afterwards.
Sales and conversion reportingPer capture point, so optimisation is based on numbers rather than opinions.
Staffed Sales Station where you already have a counterSame software, same photo pool, same report as the kiosk — gift shop, ticket desk or exit counter.

Inside a PanoCloud self-service kiosk — Inside the self-service kiosk: screen, printer, payment and controller in one serviceable unit.

We do not disappear after go-live.

In a revenue share model that would make no sense — we only earn when the system keeps working and keeps selling. So monitoring and support are part of the product, not an add-on contract.

Automated system health monitoringEvery system reports its own state continuously. We usually know about a problem before the park does.
Remote diagnosticsMost issues are identified and resolved before they turn into a lost sales day.
99.7%+ measured uptimeAcross live systems — a measured figure, not a service-level promise on paper.
Support from the people who built itNo vendor ping-pong: software, hardware, installation and support are all in-house.
Ongoing optimisationCapture timing, cropping, pricing and sales flow are tuned season after season. 300+ active maintenance & hosting contracts across all our business divisions.

PanoCloud camera installation operating unattended in deep snow — Unattended operation in conditions where a site visit is not an option.

Our own sales software

Capturing the photo is half the system. Selling it is the other half. We built both.

Every point of sale in a PanoCloud system runs on software we develop in-house: the staffed Sales Station at your counter and the unstaffed PhotoPrinter kiosk at the exit, in any number and combination. One server, one photo pool, one price list, one report.

A real system · Wilderness Run Alpine Coaster, North Carolina

Walk around the counter.

One partner, the complete point of sale: the staffed Sales Station at the gift-shop counter, the indoor self-service terminal that shares its printer, and the outdoor PhotoPrinter on the terrace for the late deciders. Scroll to walk from stop to stop; the numbers mark what you are looking at.

Wilderness Run Alpine CoasterBanner Elk, North Carolina · Wiegand alpine coaster, 2,930 ft, open year-round · PanoCloud partner

Scroll to walk · hover a number · click the picture to enlarge

Stop 01 · The clubhouse

One shop, three ways to buy a photo.

Wilderness Run Alpine Coaster sits across from Sugar Mountain in the Blue Ridge Mountains of North Carolina — 2,930 ft of Wiegand track down the hillside, 27 mph, open year-round, and the state’s first alpine coaster when it opened. The ride ends at this clubhouse: coffee shop, gift shop, ropes course and the photo counter in one building. Everything on the next stops is in here.

1Gift shop & coffee counter — the Sales Station is inside
2Terrace — the outdoor PhotoPrinter stands here
3Coaster track ends behind the building

Stop 02 · Guest side

Everything the guest sees.

The customer display shows the photos as they come in. Next to it, the self-service terminal lets guests find their own ride with Face Finder while the staff are busy. One lab printer between them serves both — and the photo wall above has usually done the selling before anyone reaches the counter.

1Customer display
2Self-service terminal with Face Finder
3Face Finder camera
4Lab printer — one for both stations
5Card terminal
6Photo wall — every ride with its speed

Stop 03 · Where it stands

It stands where the guests already are.

Gift-shop exit, next to the cooler. No kiosk corner, no extra room: the Sales Station takes the counter that is already there and keeps the shop looking like the shop. Guests walk past it on the way out — which is exactly the moment they decide.

1Entrance — guests come in here
2Customer display
3Lab printer
4Self-service terminal
5Face Finder camera

Stop 04 · Photo wall

The photo wall sells before anyone asks.

Every ride appears on the big screen with its speed. Guests spot themselves from the door, compare with the friends in the next sled and arrive at the counter already knowing which photo they want. Any TV in the room can be a photo wall — it is a setting, not hardware.

1Photo wall above the room
2Self-service terminal
3Customer display
4Entrance

Stop 05 · Self-service

Face Finder: the guest finds their own ride.

The indoor self-service terminal runs the same software as the staffed station. The guest smiles into the camera and the system pulls up their ride photos in seconds; pay by card or phone, and the shared lab printer next to it prints. Staff only step in when someone asks — the queue at the counter stays short.

1Face Finder camera
2Latest rides — tap your sled
3Card terminal
4Shared lab printer

Stop 06 · Employee side

The employee side: standard hardware, our software.

Screen, keyboard, two card terminals, the shared printer — standard POS hardware, chosen to fit this counter. The self-service terminal and the customer display stand back to back with the employee screen, so one person can serve the counter and keep an eye on the terminal at the same time.

1Self-service terminal, back
2Card terminal
3Shared lab printer
4Customer display, back
5Face Finder camera
6Employee keyboard

Stop 07 · Sales software

Three clicks to a sale.

The employee screen runs the PanoCloud sales software: the latest rides on the left, the guest’s photo found by face, time or sled number, then bundle, pay, print. Same software, same server and the same report as the self-service terminal beside it and the kiosk outside.

1Employee screen — PanoCloud sales software
2Keyboard & mouse
3Shared lab printer
4Card terminal
5Customer display, back
6Face Finder camera

Stop 08 · Outdoor

And outside, for the late deciders.

On the terrace, the PhotoPrinter kiosk takes the guests who walked past the counter and changed their minds at the view. Weather-proof steel housing, heated and ventilated, touch screen, card payment, instant print or QR download — unstaffed, open whenever the coaster runs. Same photo pool, same prices, same report as inside.

1PhotoPrinter — self-service kiosk
2Touch screen with image search
3Card & phone payment
4Print & QR slot
5The view that changes minds

What the software does

Cart & bundles

Several photos, prints, downloads and videos in one basket. Bundle prices — three photos for the price of two, print plus download — are configured once and applied automatically. Guests spend more per purchase — without anyone doing maths at the counter.

Any layout, any number

Sales Stations, self-service kiosks (printer built in) and stand-alone printers are networked freely, as many of each as the site needs. Every station can print to every printer; pending print jobs, paper level and errors are visible centrally. Add a station in an afternoon, add a printer without touching a station.

Employee accounts

Staff log in at any station. Every sale is booked to a person and a station: shift totals, cash-up per employee and permission levels without a second system — and without the discussion about whose drawer is short.

Find the photo in seconds

The guest smiles into the counter camera and the system finds their ride photos — optional face search, on site, nothing leaves the server. Or search by time, camera, lane and sled number. No need to scroll through strangers.

Every product, one flow

Lab print in a branded folder, digital download via QR code and download code, video, or all of it in one bundle. Card, phone or cash; optional pre-purchase before the ride, linked to the guest afterwards.

Everything counted

Shots, sales, revenue and conversion per camera, station, employee and hour. The same web dashboard we look at when we tune your system — see below.

One server, any layout

Any number of stations, kiosks and printers. One photo pool.

Every device talks to the on-premise server. Stations do not depend on each other, printers are shared, self-service kiosks bring their own printer, photo walls pull from the same pool. How many of each and where they stand follows your site, not a package: one counter or ten, one printer for all of them or one at every desk. Open a second counter for the summer holidays: plug in a PC, log in, sell. Where an outage is not an option, the server runs as a redundant cluster with automatic failover.

It also follows the way you already work. PanoCloud adapts to the location and to the workflows you run today, including those shaped by an older system, and that flexibility reaches all the way to the final hardware: POS terminals and printers are chosen to fit your operation, not the other way round.

Any numberstations, kiosks and printers

1 serveron site, one photo pool — or a redundant cluster

Your workflowwe adapt to the site, not the site to us

Stations, printers, kiosks and screens are added, moved or removed without re-installing anything. They all pull from the same server, in whatever number and layout the site calls for.

Three partners, three layouts — same software

Two Sales Stations, a photo wall and a PhotoPrinter kiosk at Pigeon Forge Snow — Pigeon Forge Snow: two Sales Stations, a photo wall and a PhotoPrinter under one roof

Sales Station at the Rocky Top Mountain Coaster shop with photo wall showing speed per ride — Rocky Top Mountain Coaster: Sales Station with photo wall and speed on every ride

Sales Station integrated into an alpine coaster gift shop — Alpine coaster gift shop: one Sales Station beside the coffee counter

Statistics & reporting

Optimise the business with numbers, not opinions.

Every shot, every sale and every print lands in one web dashboard — the same one we use when we tune your installation season after season.

ActionPhotoCamAlpine Coaster · demo

Interactive demo with simulated data in the shape of a real season — the live dashboard looks and works exactly like this. Web-based · any browser · exports in CSV, XLSX, PDF, JSON, HTML.

Sales, revenue, shots — and conversionPer camera, per station, per employee, per day and hour. Sales divided by shots is the number that runs the business, so it is on the first screen.
Heatmap by weekday and hourWhere the peaks are, where they are not. Staff the counter for Saturday 2 pm, not for Tuesday 9 am.
Sales report down to the transactionGross, net, taxes, payment method, product type, station and employee for every sale — exported as CSV, XLSX, PDF, JSON or HTML for your accounting.
Multi-location overviewGroups and operators with several attractions see shots and sales per location on one chart, ranked, with totals.
Terminal status, liveEvery station, printer and kiosk with paper level, payment status and last contact — visible to you and to us.

Optional add-ons

Everything above is the system. These are the extras that sell more of it.

None of this is needed to run a profitable system — the capture, the kiosk and the sales software do that. But each of these has measurably lifted sales somewhere, and all of them run on the same server, in the same software, with no extra hardware at the ride.

Add-on 01 · Digital products

Digital products: let your guests do the advertising.

Experiences get shared. Every print and every receipt carries the way to share yours.

Each photo gets a QR code and a short download code. The guest scans it and lands on a landing page in your branding, with their photo — with and without overlay — and their ride video, ready to download and to share to WhatsApp, Facebook, X or e-mail in one tap. They post it, their friends see your attraction, and the photo keeps working for you long after the print is on the fridge.

QR code and download code on every print and receipt
Landing page per attraction: your logo, your colours, your text
Photo with and without overlay, plus video — download and share
Sells as a pure digital product too: print the code on a receipt, deliver online — no photo printer needed at that station
Opens in seconds on any phone, no app, no login

Try it — this one is real.Scan the code or enter download code MC29TG of the Mountain Glider at Rowdy Bear Mountain: a zipline ride from 2018, still online, still shareable.Open the live demo →

YOUR PHOTOMountain Glider · MC29TG

Photo

Download with overlay2.4 MB

Download without overlay237 KB

Video

0:00 / 0:05

Download video5.4 MB

1Print or receiptQR + download code

2Scanlanding page, your brand

3ShareWhatsApp, Facebook, X, mail

Add-on 02 · Gamification

Speed measurement & leaderboards: make guests proud, then make them ride again.

22.63 mph, sled #23. Now the friends in sled #24 have something to prove.

The speed of every ride is measured at the capture point and printed straight into the photo, onto the print and onto the photo wall. Friends compare, argue, and buy a second ride to beat it. Leaderboards on any screen at the exit show the fastest of the day, the week or all time — and the last ride that just came in. Per camera, per lane, per date range, with minimum and maximum filters for fair play. Configured in minutes, no staff action afterwards.

Speed in km/h or mph, plus date and time, on every photo, print and screen
Best 10 today · this week · all time · last ride — on any TV, portrait or landscape
Per camera, lane and date range; speed limits to keep it fair
Photo wall at the counter: the latest rides with speed and sled number

BEST 10All time · Alpine Coaster

Live

Last ride

–km/h

Live demo — a new ride comes in every few seconds and sorts itself into today, this week and all time. Speeds, sleds and times are simulated; the screens at the exit look exactly like this.

Photo wall at the counterThe latest rides with speed and sled number — the screen guests look for first.

Add-on 03 · Overlays

Overlays & AI face overlays: your brand on every photo. Bunny ears on request.

Same ride, same photo, seven different sales.

Every photo carries your overlay — logo, date, speed, a frame in your colours, designed by us for your brand. For Easter, Halloween, St. Patrick’s Day, Christmas or Valentine’s Day the overlay switches to a seasonal design for the occasion. And with AI face overlays the server detects every face in the frame and places bunny ears, devil horns or a Santa hat exactly where they belong — on every rider, at any speed, in every sled. Guests laugh, and a surprising number of them buy the same photo twice.

Standard overlay: logo, date, speed, frame — one design per attraction, or per camera
Seasonal overlays for Easter, Halloween, Christmas or Valentine’s Day — ready when the occasion comes
AI face overlays: per-face placement, any number of riders, processed on site
Guests can buy with and without overlay — both versions are always kept
AI event filters — a complete generated scene for your own event, see Rocky Top below

Ride photo with St. Patrick’s Day overlay

Same ride photo with Easter overlay and AI-placed bunny ears on both riders

Same ride photo with Halloween overlay and AI-placed devil horns on both riders

Same ride photo with AI-placed cat ears, nose and whiskers

Same ride photo with AI-placed flower crowns

Same ride photo with AI-placed dog ears, nose and tongue

St. Patrick’s DaySeasonal overlay · frame

Tap the photo to flip through

1 / 7

AI event filters

Not an overlay any more. A whole new scene — built for your event.

Guest, sled and track stay where they were. Everything else was generated for one event — and switched on for its nights only.

Guest in sled 36 on the Rocky Top Mountain Coaster at night, placed into an AI-generated zombie scene with blood moon and helicopter

Two guests in sled 31, placed into the AI-generated Zombie Invasion scene

Guest in sled 26, placed into the AI-generated Zombie Invasion scene

Generated scene variant on the Rocky Top track: searchlights, quarantine sign, Humvee, helicopter in front of a white moon

Generated scene variant: quarantine zone with fire barrels, caution tape and a blood moon

Generated scene variant: graveyard with gravestones, bats and a blue moon

Generated scene variant: military outpost with sandbags, Humvee and helicopter

Generated scene variant: off-road vehicle with headlights in the fog

Generated scene variant: full moon, ground fog and blood on the rail

Guest photo

Rocky Top Mountain CoasterPigeon Forge, Tennessee · “Zombie Invasion” — 36 nights after dark, September to Halloween 2026

Every autumn Rocky Top runs its coaster after dark as a Halloween event. In 2026 it is a Zombie Invasion: a military base at the station, then 3,900 ft of track through fog, infected actors and emergency broadcasts. A frame around a daylight photo would not have fitted that night.

So the server rebuilds the photo instead of framing it: guest and sled are detected in the capture, cut out and placed into a scene generated on the camera’s own view of the track — same curve, same rail, same angle. On for the event nights, back to the standard photo in the morning. That is what a photo partner is for, as opposed to a camera supplier: when your event changes, the photo changes with it.

Built on the real trackThe rail in the picture is the rail the guest is sitting on.
Picked and tuned togetherRocky Top chose from the variants below; helicopter, quarantine signs and Humvee came from their own storyline.
Switched like any overlayScheduled for event nights only. Guests still get the photo with and without.
No new hardwareSame camera, same server, same kiosk. The filter is software.

Guest photos & scene libraryThree guest photos and six scene variants on the same track — the operator picked, we adjusted. Click to compare, click the big picture to enlarge.

Image quality

Zoom in. This is what the camera delivers.

One race photo at full resolution. The server built the layout, added the speeds and the overlay — the pixels themselves are what the camera recorded: no upscaling, no sharpening, no AI. Zoom to 100 % and look at the hair, the stitching, the grain. That is optics, sensor and flash.

Race photo from the Pigeon Forge Racing Coaster: two sleds side by side with their speeds, 22.92 and 22.12 mph

Move over the photo to magnify · click to zoom inTap to zoom in · tap again to zoom out

Fit

No upscalingEvery pixel you zoom into was recorded by the sensor. 5334 × 4000, nothing added.
No sharpeningEdges are the lens and the flash, not a filter.
No AI appliedNothing invented, nothing smoothed over.

Open the full-resolution file · JPG, 5334 × 4000 px, 3.2 MB

About PanoCloud

We have been putting cameras in bad places for 25 years.

Ride photography came out of two decades of tourism webcams and construction cameras — systems that have to run unattended, outdoors, through every season, in places nobody wants to drive to twice.

Camera installation in deep snow — −20 °C, unattended operation

Camera installation on the summit of an observation tower — Summit of an observation tower

Helicopter-supported mountain installation — Alpine sites, helicopter delivery

Camera installation on top of a wind turbine nacelle — On top of a wind turbine

Founder & sales team

The people you will actually talk to.

Founder & CEO

Robert Schelander

Founder & CEO · PanoCloud

Runs PanoCloud from the front rather than from the desk. Owner-run, everything in-house: on this site that is not a claim, it is him.

Your sales contacts

Sales Manager

Stefanie Wilhelmer

Sales Manager · PanoCloud

Your first contact, and the one who stays: from the first assessment to the day-to-day of a running partnership.

stefanie.wilhelmer@panocloud.com